*## Job Description: Digital Marketing & Lead Generation Executive*
*## Job Description: Digital Marketing & Lead Generation Executive*
JK Foods is hiring a Digital Marketing & Lead Generation Executive to join our growing marketing team in Goregaon East, Mumbai.
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## Role Overview
* Department: Marketing
* Location: Goregaon East, Mumbai
* Experience Required: 3 to 5 years
* Education: B.Com or a degree in Marketing
* Salary Range: ₹75,000 – ₹80,000 per month
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## Key Responsibilities
Digital Marketing & Campaign Management
* Plan and execute performance marketing campaigns across Google Ads and Meta platforms.
* Monitor key performance metrics including CTR, CPL, and ROAS to optimize ad spend.
* Manage SEO and SEM strategies to drive website traffic and conversions.
* Implement targeted email marketing campaigns using tools like Mailchimp or Brevo.
Lead Generation & Funnel Management
* Develop and execute data-driven lead generation strategies across multiple digital channels.
* Set up and optimize lead funnels using landing pages, lead forms, and automation tools.
* Collaborate closely with the sales team to ensure high lead quality and timely follow-ups.
* Maintain accurate, up-to-date lead data within the CRM system.
Creative Design & Content Creation
* Design static creatives, infographics, reels, and video elements using Canva.
* Develop engaging ad creatives tailored for paid campaigns, social media, and emailers.
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## Key Skills & Requirements
* Core Experience: Proven track record in digital marketing, paid media management, and lead generation funnels.
* Technical Skills: Hands-on proficiency with Google Ads, Facebook Ads Manager, Canva, and marketing automation/CRM tools.
* Soft Skills: Excellent written and verbal communication, multi-tasking capabilities, and sharp attention to deadlines.
* Preferred: Basic video editing, knowledge of content scheduling, and experience with A/B testing.
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## How to Apply
If you meet the eligibility criteria, please share your updated CV directly via WhatsApp at +91 8454097057.
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